The company has replaced the old-fashioned washing machines that wasted large quantities of water. Now some of the water used in the process will be purified and then stored in a tank so it can be used again in the washing process.

"This advanced equipment enables the washing machines to use recycled water to wash clothes and fabrics, thus reducing by up to 40 percent the amount of water needed for the washing process," says Qi.

He adds the company's fabric center has also upgraded four high-efficiency printing machines that reduce the amount of water used by about 50 percent for each cylinder. That, in turn, has resulted in a reduction of 4.5 hours in the length of the working process.

The production process has also been made more efficient with the aim of reducing energy use across the board.

The process has been more fully mechanized, resulting in a 200 percent improvement in efficiency.

Qi explains the company is also employing seasonal energy-saving techniques in each part of the production process.

In summer, the company utilizes the lower cost of electricity in the evenings to freeze water overnight. The ice is then used to cool the air in the factory during the day instead of using air-conditioning.

During winter, the factory's waste gases are used to boil water and provide heating for the facility.

All the light bulbs used in the factories are of the low-energy type, saving a total of 364,800 kilowatt hours annually compared with normal light bulbs.

"We aim to replace all the low-energy bulbs with LED light bulbs to achieve even lower electricity use soon," says Qi.

According to the company's statistics, High Fashion reduced energy usage by an average of more than 20 percent annually between 2008 and 2010.

To deal with waste water during production and minimize the emissions, High Fashion has spent more than 11 million yuan on the construction of a drainage recycling project at the factory.

The facility has just been put into use on a trial basis and will recycle 1,000 tons of water from daily drainage rate of 1,500 tons, almost half the total amount of water wasted every day.

"Our ultimate goal is to achieve almost zero wastage and reuse water as many times as possible," says Qi.