Shanghai Nov. - According to Shanghai Apparel Association, retail sales of apparel products in Shanghai top 10 department stores fell by 24.1% year-on-year in Nov. to CNY440 million. Economists hope that the shoppers' spending is beginning to increase after the holiday season.

Cashmere & wool knitwear retail sales up

Looking further, Nov. sales of women's apparel products decreased 11.1% y/y to CNY150 million; men��s apparel products sales reached CNY 100 million. Reports from the market suggest that retail sales of cashmere & wool knitwear during November lifted to their high level as November is generally the peak Autumn/Winter clothing sales period. Sales of cashmere & wool knitwear soared 14.7% y/y to CNY77.072 million.

By the end of Nov. 2010, accumulated retail sales volume of apparel products in Shanghai top 10 department stores fell by 3.4% year-on-year to 12.135 pieces (sets) where accumulated retail sales vaule soared 9.8% year-on-year to CNY4.69 billion. Average price soared 13.7% y/y to CNY386.5/piece (set).

Sales Champion (women's apparel) - L'ORFEO

L'ORFEO reported Nov. net sales reached CNY2.686 million. The big push for growth in Shanghai market comes as L'ORFEO works to regain its popularity with consumers. L'ORFEO advocates clothing art, fashion, personal taste and musical fusion, stretch out the women's dignified, noble, sophisticated and elegant natural beauty, exquisite in style and style to capture the women's side of elegance in design, cutting and sewing of each tiny detail allows viewers to design, not carved to reveal the exquisite natural, smooth and natural.

Table 1. Top 10 women's apparel brands in terms of retail sales value in Shanghai in Nov. 2010

Rank	Brands	Sales value (CNY 10,000)	Unit value (CNY/piece)
1	L'ORFEO	268.6	4447
2	ONLY	231.4	656
3	ELEGANT PROSPER	204.8	2670
4	VERO MODA	186.9	738
5	ESPRIT	165.5	617
6	Lotusland	150.2	1003
7	Marisfrolg	136.7	2549
8	LUXMAN	127.0	9338
9	Ochirly	120.4	1016
10	SIERLI	120.1	1160

Sales Champion (men's causal wear) - JACK&JONES

JACK&JONES has been first in retail sales in Shanghai for 11 consecutive months. It reported Nov. net sales reached CNY1.773 million. Jack & Jones is a jeans brand that makes it easy for fashion conscious men to create their own personal style. In terms of design, the four lines, Jeans Intelligence, Premium, Vintage and Premium Tech, have different target groups and expressions, but every piece of clothing can be combined with jeans. All Jack & Jones lines reflect current trends and offer relaxed and cool designs with super fits and the most innovative treatments, meeting the demands of fashion forward guys.

Table 2. Top 10 men's causal wear brands in terms of retail sales value in Shanghai Nov. 2010

Rank	Brands	Sales value (CNY 10,000)	Unit value (CNY/piece)
1	JACK&JONES	177.3	502
2	POLO	130.2	1644
3	ESPRIT	120.4	726
4	Fortune Dynasty	99.5	366
5	P&S	93.8	4860
6	JJ	66.5	756
7	Bean Pole	64.9	1512
8	GOIDLION	59.0	3854
9	LACOSTE	49.5	1618
10	Tian Mulan	49.0	1423

Table 3. Top 10 men's suit brands in terms of retail sales value in Shanghai Nov. 2010

Rank	Brands	Sales value (CNY 10,000)	Unit value (CNY/piece)
1	DAKS	177.9	6540
2	Zegna	170.1	4958
3	ARMANI.CO	166.7	5768
4	Montblanc	165.7	2181
5	HUGO BOSS	163.7	2260
6	K&C	162.1	5019
7	BAROMON	134.4	1339
8	VERRI	124.5	4790
9	Dunhill	119.6	2814
10	YOUNGOR	117.6	729

Table 4. Top 10 men's shirt brands in terms of retail sales value in Shanghai Nov. 2010

Rank	Brands	Sales value (CNY 10,000)	Unit value (CNY/piece)
1	Conch	54.0	270
2	Kaikai	48.3	229
3	YOUNGOR	28.5	349
4	Heilan Home	11.5	239
5	PLAYBOY	11.3	217
6	CHOYA	10.2	471
7	Picasso	8.4	542
8	VITO RUFOLO	7.8	280
9	Pierre cardin	6.6	1030
10	USPOLO	6.5	460

Sales Champion (children's wear) - Boshiwa

Boshiwa reported Nov. net sales reached CNY1.597 million. This brand is popular as it offers a wide selection of styles. It has been recognized as a "Famous Brand" and "Well-Known Trademark" in Shanghai for a period over ten years and recognized as one of the "Top Ten Brands in Children's Apparel" in 2007 and 2010.

 

source:CTEI