2009-10-29

Shanghai, China, October 20^th, 2009 – At the forefront of cutting edge fashion and technology, Dow Fiber Solutions, a business unit of The Dow Chemical Company, is dedicated to pioneering innovations for the textile industry.  Debuting in the Asia/Pacific market at Intertextile 2009, Dow Fiber Solutions will reveal Re:Flex4™, a revolutionary breakthrough in multi-dimensional stretch denim using DOW XLA™ premium stretch fiber.  Re:Flex4™ answers designer’s and consumer’s denim desires by offering durable, premium stretch denim that allows incredible four-way flexibility for ultimate comfort.  DOW XLA™, known for redesigning the rules, fulfills the industry’s needs with Re:Flex4™ liberating designers to create new products with unmatched fit and comfort without compromising the authentic look and feel of cotton.  As the world’s first and only olefin-based stretch fiber, DOW XLA™ premium stretch fiber is engineered to defy limitations posed with rigid denim or other stretch denim fabrics. 

 

DOW XLA™ Re:Flex4™ is specially designed, patent-pending technology delivering four-way stretch that adapts to the body's silhouette with enhanced shaping memory for the ultimate in soft comfortable denim with a custom-like fit.  The body moves in different ways and now denim will, too.  Four-way stretch denim with DOW XLA™ Re:Flex4™ premium stretch fiber in both the warp (vertical) and weft (horizontal) reduces fabric compression in key areas and matches the body’s natural movement for better fitting and more comfortable garments. 

 

DOW XLA™ fiber is inherently resistant to high-heat and harsh chemicals allowing designers to create innovative looks through bleaching, stonewashing, distressing, and imprinting all without sacrificing the stretch performance.  DOW XLA™ integrates seamlessly into the base cotton fiber maintaining the authentic cotton feel but with the benefit of comfortable, breathable stretch.  Additionally, processing efficiencies and color consistency can be achieved in multi-dimensional stretch denim with DOW XLA™ fiber due to its ability to be rope dyed in warp fabrics.

 

“DOW XLA™ Re:Flex4™ is the next evolution in denim.  Designers and consumers were looking for new denim innovations and we responded, providing the answer to their toughest fit and comfort questions.  By matching the body’s natural movement in every way, DOW XLA™ Re:Flex4™ offers an irresistible combination of comfort, fit and durability.” Justin Chen, Global Product Director & Asia General Manager for  Dow Fiber Solutions.