2007-9-12

On August 29-31, the Shanghai New International Expo Centre seethed with exciting friends around the world to visit the 13^th China International Trade Fair for Home Textiles and Accessories 2007, the second biggest home textiles trade events in the world, and one of the most popular home textiles trade events in Asia.

 

The home textile industry in China witnesses a steady and sustainable development in the first half year of 2007. According to CNTAC, the growth margin of profit of home textile industry in the first six months rose up to 31%, with a net profit of 10.84%, and ascending by 0.47 percentage points against the same period of last year. Furthermore, as the statistics released by China Customs indicated that, during the first five months of 2007, the export of home textile products in China reached 7.60 billion USD, representing a year-on-year growth of 11.58%, and the import totalized 518 million USD, with an increase of 1.33% obviously.

 

As China’s home textile industry continues to blossom, the show has grown steadily in tandem. Now in its 13^th year, the show, organized by the sub-Council of Textile Industry, CCPIT, the China Home Textile Association and the Messe Frankfurt (HK) Ltd., was more than twice the size than it was three years ago, with more than 820 exhibitors from 21 countries and regions, including home textile manufacturers and designers, to display their home textile design, wall and window decorations, upholstery fabric and carpets, interior design and textile handicrafts, and some other home textile related products and services. The exhibition space – including a special temporary hall set to accommodate the growth – enlarged to 88,500 square meters, nearly 10% larger than last year.

 

 

132 famous home textile companies from Italy, Japan, Germany, Turkey, UK, and USA are paying more attentions to Chinese market and participate in this exhibition.

 

As the enhancement of Chinese people’s quality of life has in reverse boosted the individual consumption level of high-grade and fashionable home textile products, more and more overseas home textile manufacturers and entrepreneurs are attracted to dig gold mine in Chinese markets. The Inter textile Shanghai Home Textile is the right platform for international exhibitors to choose.

 

Mr. Erben Yurdakol, president of Acrosun Co. Ltd. from Turkey said this will be his first year at Intertextile Shanghai, following two very successful years exhibiting at the show's parent event, Heimtextil in Frankfurt, Germany. Acrosun produces middle to high range bed linens and plans to showcase a new Ramie fabric that is organic, breathes exceptionally well and is as soft as cotton, Mr Yurdakol said. He added that the Heimtextil events, including Intertextile Shanghai Home Textiles, attract quality buyers interested in higher end home textiles: "Messe Frankfurt shows are well known and bring good buyers from all over the world."

 

Moreover, Portugal, one of the top ten textile producers in the EU, joined the exhibition for the first time and formed the first Portugal Pavilion. Nine companies exhibited with a full range of their featured products: such as bed linen including knitted, flannel, percale, satin, and jacquard fabrics; bath items including terry towels and robes; and table and kitchen linen including cotton damask.

 

This year, 13 companies from Pakistan returned for the second year to form a special pavilion, products including cottons and coated products for bedding, bath, tabletop, curtains and other speciality items were presented in this Trade Fair.

 

 

Large number of domestic famous brand home textiles companies were on the fair to show their latest design and top-grade home textile products, such as Beijing La Moaison de Domitille Home Co., Ltd, Jiangsu Menglan Group CO., Ltd, Ningbo Veken Elite Group Co., Ltd, Tianxiang Down Ltd, Shanghai Luolai Home Textile Co., Ltd, A-Fontane Fabrication Industrial (Shengzhen) Co., Ltd, Shenzhen Fuanna Bedding and Furnishing Co., Ltd, Shandong Yida Co., Ltd, Shandong Yunlong Hometextiles Co., Ltd, Yuyue Home Textile Co., Ltd, Anhui Honren Co (Group) Ltd, Jiangsu Tanghuang Group Co., Ltd, etc.

 

Meanwhile, aiming at the trade barriers of Chinese towel in global markets, in this home textile and accessories trade fair, a special district was prepared for domestic towel manufacturers to exhibit their products that have achieved the special distinction of “Famous Chinese Brand Names”. Such as Sunvim Group Co., Ltd, Qingdao Xinmen Group Corporation, Nantong Dadong Co., Ltd, Jiangsu Canasin Weaving Co., Ltd, and Zhejiang Twin Lantern Home Textile Co., Ltd, etc.   

 

Furthermore, the show also features special displays from some of the most important home textile producing regions in China, such as Yuhang, Haining, Nantong, Shaoxing and Tongxiang. 

 

 

What’s more, according to the organization committee, the Intertextile Shanghai Home Textiles featured two special design orientated elements this year, the 2007 China International Home Textiles Design Competition and a special Designer's Studio, a zone dedicated to companies directly involved in the design process and provided an opportunity for participating exhibitors to highlight their latest designs

 

In the Hall E2 of the Shanghai New International Expo Centre, the award-winning designs were displayed at this special zone, which gave a perfect interpretation of “Mix & Match” created by Chinese and overseas students and designers.

 

Also in the same exhibition hall, in line with the “China Home Textile Fashion Trend Studies and Promotion Project”, one area was filled with five designs that forecasted the 07/08 home textile fashion trend of China for the first time.

 

More than 20 Chinese and overseas designers and design agencies took part in the Designer's Studio, breaking the last year’s record. In the Hall E1, talented designers from around the world gathered in Shanghai to show off their latest creative ideas for season and capabilities to the more than 30,000 visitors expected.

 

Mr Tristan Goodfellow, with Diane Harrison Co, in the UK, said his company will participate in the Designer's Studio to market their designs to Chinese companies. "We have been successful at Heimtextil in Frankfurt and want to expand on this," he said. "The Designer's Studio is the perfect opportunity to meet with existing customers and to put designs in front of our potential customers." Dianne Harris Co. creates CAD designs derived from travelling the world looking for the latest trends, Mr Goodfellow said. "There are many trends currently in world home textiles: Black & white; skins and tribal; textured geometrics; watercolour florals; English romantic; lace; oriental; and peasant, to name a few. We participate in the trends by selling designs that will be the next trend."

 

 

Meanwhile, with all the products and opportunities for trade, the show also hosted the 4^th China Home Textile Development Symposium to discuss on trends and forecast in home textile design from five internationally renowned designers and experts; and also held the first Global Home Textile Round Table Forum: with the theme of “Win-Win Cooperation, Intellectual Property Rights and Environment - Friendly”, government leaders and experts from Italy, Spain, Britain, India, Germany and Czech, gathered together with Chinese home textile industrial experts to discuss on how to promote a better co-operation and mutually successful development between the Chinese and overseas textile industries.   

 

 

 

china textile                                 By Wang Ting