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China : Brand culture braced up in clothing markets |
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2006-9-7
Brand development is catching on the club of clothing manufacturers in China as they are making sincere efforts to build brand culture.
Songying, maker of mens apparel, is one such brand emerged in Chinese markets. In a bid to mark its presence, the brand has invested millions of RMB in TV and speedway ads in Sichuan province, one of the prime market places. And this made a big difference for the brand as it sells well.
At the same time, Sichuan dealers have set up many franchise shops and completed the sale web in Sichuan.
Sichuan has a population of around 87,250,000 in an area of 485,000 square kilometres. |
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| Fibre2fashion News Desk - China | |
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