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China : Merchants of Zhejiang strive for special brands |
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2006-8-30
Merchants of Zhejiang province strive for special brand names like Zhe and Yi business brands.
There is no business principles attached to this motive but it’s superstition that forces them to select such names.
In Chinese language, Yi means benevolence, and they give special regards to benevolence from time immemorial.
Zhe is the first word of Zhejiang province. They believe that Zhe and Yi business brands will considerably increase value in the future.
So far, around 45 categories of Zhe business brands have been registered and merchants are ready to pay high amount to register brand names with good and auspicious meanings.
Fibre2fashion News Desk - China
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