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China : Zhengzhou Govt. insists tie firms to have group brand name |
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2006-7-4
China : Zhengzhou Govt. insists tie firms to have group brand name
Zhengzhou Government has proposed that the ties manufactured by the city enterprises should be sold under a single brand name of ‘Zhengzhou tie’.
Government explains that not only the firms need brand names, but the same-trade enterprises need a group brand-name.
However, the group brand names have gained higher recognition in the international market.
Similarly, Zhenzhou city tie firms will have their own brand name like, Yashili brand tie, Haoyunlai brand tie and so on.
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