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China : Youngor's branding efforts directed at US clothing markets |
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2006-6-29
China : Youngor's branding efforts directed at US clothing markets
Chinese clothing brands are arming themselves to the hilt to make a mark at international markets as their clothes from Mainland maintained a low brand profile abroad.
Youngor is one such brand, having strong domestic presence and has now emerged as a famous international brand after 11 years of toil in the international marketplace.
Youngor Group is currently engaged in exporting clothing brands of its own and its range includes shirts, western clothes, ties, jackets and trousers.
Around 300,000 pieces of western clothes are exported each year.
After more than two decades of ruling domestic market, Youngor plans to set up offices in the US as part of its strategy to globalize its brand.
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